Developed as a nod to post - war bush pilots in Canada's North, the Chilliwack Bomber provides the durability, warmth, and mobility that these pilots needed when working on Arctic runways.

(Bring: W270 Waist pack from The Cardinal Collection. "They need sea ice as a platform to hunt on, and people around the world need sea ice to help keep our planet at a stable what happens in the Arctic doesn't stay in the Arctic." She's also quick to Canada Goose Vest rattle off worrying stats about the bears' plight: "There are 19 different polar bear populations across the Arctic, with 19 different stories," she says.

The product was so effective among this initial base of customers the brand grew primarily on word of mouth. While still too early to tell if Canada Goose jackets will remain popular, current enthusiasm for the jackets stem from their association with luxury and reputation as a social statement, not their "objective qualities" as Antarctica - grade coldgear.

Instead of moving manufacturing overseas it continues to manufacture its cold weather jackets in a country that actually has a cold climate, Canada. Perhaps Canada Goose's focus on form over fashion seems obvious but there are many examples of companies that have lost their way in their quest for success.

Earlier this year, Canada Goose unveiled its Sustainable Impact Strategy, focusing on the brand's longterm commitment to sustainability and environmental responsibility.

Before Canada Goose became popular it was the brand of choice for the people that needed to wear the clothing the most. Exercise, this is not. Upton, who stars in the collection's campaign, travelled to Churchill, Man., to visit the local PBI outpost and see the organization's work first - hand.